Pixels that Tick / Banners / Avis Budget Group

Avis Lifestyle

Avis’ banners presented red cars on a red background and targeted male renters wanting to escape. Our research showed that a growing number of renters were female professionals scheduling business trips and mothers planning family getaways. To target this audience, this banner campaign showcased lifestyle imagery and made the offer more prominent. Testing this banner against more traditional, evergreen banners revealed an increase in click-through rate, provided the imagery was relevant to the time of year.

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