Digital / Banner

Back to School

ClientBudget Truck
SkillsConcept / Design

Traditionally, Budget and Budget Truck banners shared identical layouts and animations. While the two brands continued to share the same visual guidelines, I was able to fully distinguish Budget Truck banners by creating new layouts that showcased lifestyle imagery and replaced the BUDGET TRUCK logo with an image of an actual truck. Testing revealed that click-through rates increased when the banner campaign spoke to upcoming events and holidays.

Banner Projects