WEBSITES

Lucy McDiarmid received her Ph.D. from Harvard University and is currently Marie Frazee-Baldassarre Professor of English at Montclair State University. This online CV allows visitors to explore McDiarmid’s professional history as scholar and writer and find updates on her current works. The site’s header presents Great Blasket Island, home to three noted Irish writers: Tomás Ó Criomhthain, Peig Sayers and Muiris Ó Súilleabháin.

Dave Herman, a Certified Specialist of Spirits, needed a website where he could write about all things fermented and distilled and inform his followers about his upcoming classes on alcoholic beverages and the foods that pair well with them. This informational site was built using WordPress to facilitate updates and featured illustrations by Phil Padwe.

SHIFT Communications, a data-driven PR agency, needed a website that would give its online presence a more sophisticated and modern edge. The previous site’s content, which included company and employee info, services, case studies and blog posts, was reorganized into sections and subsections to facilitate visitor exploration. The content itself was also edited down to present the information in a clear and concise manner. This WordPress site also included a search function for direct access to older content.


 

The slider on the homepage was used to draw visitors to site content. The images would slide across, right to left, to reveal information about specific pages, new case studies and blog posts.

Macy’s mstylelab was an online brochure that that was published bi-monthly. Each update showcased photoshoots to present new clothing ensembles, allowing visitors to purchase the whole outfit or individual items. Other areas of the site focused on seasonal items, industry insight, lifestyle and entertainment articles, and social media.

Macys.com devoted a section of their site to celebrate Hispanic Heritage month. These pages spotlighted the Latin Editors that work at Macy’s, provided a calendar of in-store events and information about scholarships and internships and allowed site visitors a chance to participate in contests. These pages were designed to live within the main site, but to also stand apart as their own thing. If someone clicked out by accident, they would know it.