SHIFT Communications was a Boston PR firm with offices in San Fransisco and New York. The company’s original logo resembled a car’s gear shift, which was more often than not, lost on the growing number of employees and customers.

This logo was designed to be a bold, yet elegant, offering a sophisticated movement forward for the brand, as well as their clients. Following the logos approval, I redesigned all of the company’s print and digital collateral to match.

Westone, Inc. produced a wide range of home goods, leveraging their unique printed and woven fabrics and patterns as tablecloths, napkins, drapes, runners, comforter sets and shower curtains across US and Asian markets.

This logo was designed to mimic the Chinese chop, thus signing Westone’s packaging with a hybrid of the symbol for “Mountain” and the letter “W.”