This chart illustrates the potential development and interaction of a company’s core business and new business over time, highlighting the decisive moment of the pivot into new business. This pivot, like the overall process shown, would repeat, over and over.

What is syzygy? How is it pronounced? This seemed to cross the minds of many SYZYGY employees as well as potential customers. I developed this ven diagram concept to get these questions out of the way as the marketing team promoted the company’s new New York office.

Taser had a lot of data supporting how head-mounted cameras are more effective than those mounted on one’s chest or the dashboard of a car. From the case studies provided, I wrote several scripts and hand-drew panel art, which interns digitized and colored. I then put the final comic page compositions together in the computer to create illustrated scenarios that were used in Taser’s presentations.